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Website Design

So you want a website…Things to consider

 

Having a website is an important part of marketing your business.

Websites:

* establish a presence for your business 24/7, 365 days/year

* are your online brochure or catalog

* promote your services

* sell your products

* serve your customer immediately with the information they seek

* heighten public interest

* answer frequently asked questions

* allow feedback

* advertise employment information – recruiting packages

Our Webmaster, implementing the future.Once you’ve decided you need a website – how do you plan for one?

Consider the Big Picture:

* What is the goal of your website?

  • short term
  • long term

* Who is your target audience?

* How will your target audience find your website?

* How will you measure the effectiveness of your website?

* Who will maintain your website after the initial design process?

* What is your budget?

* What is your website timeline?

Here are a few helpful hints to get you organized:

* Make a list of five websites that have designs that are to-die-for (not content – just design)

o What do you like about each of those five sites? Navigation, Colors, Fonts, Videos etc.

* Make a list of three competitor’s websites

o What services or products do you offer that are stronger than theirs?

* Make a list of five descriptive words you want people to think of when they see your site (conservative, traditional, modern, goth etc)

* Make a list of three strong words/phrases which your target audience will use to find your site

 

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